The business of deciding what to communicate is a complex one. As eco-consciousness becomes mainstream, so have marketing strategies designed to show how brands are walking the talk and doing good for the planet. And while brands that exaggerate environmentally friendly credentials have been called out for greenwashing, more recently a more subtle phenomenon – greenhushing – has emerged.
This session will discuss the tightrope on which brands are seeking a balance in their sustainability communications, in face of increasing scrutiny by the public, NGOs, media and authorities.
Learnings
Post-Event Actions
Moderator
Martin Choi
Business Reporter
Business Reporter
Martin covers climate change, sustainability and ESG as a business reporter at SCMP. He joined the Post in 2018 as a graduate trainee, after completing his degree in Journalism and Global Studies at the University of Hong Kong. He holds the Certified Environmental, Social and Governance Analyst (CESGA) designation issued by the European Federation of Financial Analysts Societies.
My Sustainability Goals for 2023:
Greater interest in climate change and sustainability among businesses, investors and the broader community
Sonalie Figueiras
Founder & CEO
Founder & CEO
2021 Women of Power, 2019 GEN T Honoree, V Label Global Hero, 2 x TEDx Speaker: Serial social entrepreneur & trends forecaster Sonalie Figueiras is a sustainability expert, food futurist and eco-powerhouse who has been inspiring global audiences for over a decade with practical steps on how to fight climate change. Known as the Green Queen of Asia, she is the founder and Editor in Chief of the award-winning Green Queen – the region’s first impact media platform that educates millions of readers on the connection between health, sustainability and the environment and showcases future solutions. She is also the co-founder and CEO of organic sourcing platform Ekowarehouse and climate tech SaaS Source Green, which helps consumer brands quit plastic packaging thanks to proprietary plastic reduction software In addition, Sonalie is a global keynote speaker and an advisor to multiple mission-driven startups and NGOs, and a venture partner to several VC funds.
My Sustainability Goals for 2023:
Luca Fong
Managing Director, Sustainability & Experience Design Lead
Managing Director, Sustainability & Experience Design Lead
Luca is a Managing Director, Sustainability & Experience Design Lead at Accenture Song with over 17 years consulting experience in NA & APAC. He helps companies transform into sustainable and efficient organizations, bringing brand purpose to life through innovation, and designing meaningful experiences that drives conscious consumption behaviors. Luca is also Accenture’s Greater China Cross Cultural Diversity Lead and holds a Global ESG Competent Boards designation (GCB.D).
My Sustainability Goals for 2023:
I would like to see companies in Hong Kong start seeing carbon emission as a business cost and recognize the need to transform into a sustainable business to remain market relevant.
Ivan Zeng
General Manager, LEGO Hong Kong, Taiwan & Macau
General Manager, LEGO Hong Kong, Taiwan & Macau
Ivan is General Manager of LEGO Hong Kong, Taiwan and Macau. Ivan leads the growth and development of People, Brand and Business growth in these 3 very exciting markets. Together with his team, the 3 markets achieved over +20% growth in 2022 and 2021 with Hong Kong as 1 of top 3 markets with highest active LEGO consumers globally.
Ivan is a passionate advocate of sustainable organization, development and productivity, he led initiatives to provide holistic wellness benefits especially mental wellness, bringing out the best of employees between working from office and home, energizer activities in office to increase sustainable motivation and productivity.
Prior to his current role, Ivan was Regional Head of Marketing of Asia-Pacific at The LEGO Group, leading marketing strategy across 15 markets and also Asia-Pacific’s representation into global product, packaging and marketing development.
My Sustainability Goals for 2023:
Organizations to have big vision but small and actionable steps towards environmental & people sustainability.
PRHK is a modern and forward-looking industry organisation for PR and communications professionals in Hong Kong. It represents, champions, promotes and grows the Hong Kong public relations and communications industry, its professionals, its affiliates, its academic institutions and their students.
Programme Sponsor for HK Green Tech Summit
Day 2 of the Innovation & Technology Theatre
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.
Our sustainability goals for 2023:
We embed sustainability into everything we do, with everyone we work with, creating both business value and sustainable impact, enabled by technology and human ingenuity. Accenture is committed to achieving net-zero emission by 2025.
Accenture is creating business value and sustainable impact by:
Solutions Showcase:
UN SDG(s) goals that we align with:
Legal Name: Accenture Company Limited
General Enquiry Email Address: accenture.direct@accenture.com
General Enquiry Phone Number: 22492100